Create a national and world Tianlong sports brand
Today is the last day of 2021. The unusual year 2021 is about to pass. This year, we are really too difficult. Facing the pressure of repeated COVID-19, raw material prices and state power restriction and production restriction policies, we are facing difficulties. Under the epidemic situation, this year is an unforgettable year for us.
This year coincided with the 100th anniversary of the founding of the Communist Party of China. As in previous years, Tianlong continued to participate in many tennis events at home and abroad, successfully completed the ball and threading services for the 14th National Games and China Tennis Tour, and opened a new chapter in the internationalization of national brands
Let's review,
The year of Tianlong tennis in 2021
01
Strictly control the quality
Strictly control the quality, and the chairman often goes to the workshop to pay attention to production
This year, under the background of repeated global epidemic, rising raw material prices and power and production restriction, the company's foreign trade and domestic trade orders increased against the trend. In the face of a substantial increase in order volume, we strive to improve production and ensure order delivery. However, the rising price of raw materials directly leads to the increase of production costs and the increase of logistics freight, resulting in the decline of profit margin. We can only sacrifice profits to earn a "reputation".
As the drafting unit of the national standard of tennis, the company is a well-known trademark in China. This year, we saw that Chen Xu, the chairman of the company, went most to the office, but was busy in the production workshop and in the front line of the market. He firmly believes that good products are produced by excellence. In order to meet the strict requirements of customers at home and abroad for product quality, the company continues to pursue quality improvement and has established a product production quality supervision system in line with international standards. After more than 30 years of accumulation of production history, we have cultivated a talent team of quality management.
Every time he walks into the production workshop, Chen Xu will personally spot check and test the process quality of products. In addition to strictly controlling the quality from the source, he also carries out strict control in the production process to ensure stable and reliable product quality, and strive to promote Tianlong to a new level in quality and brand construction.
02
Overseas force
Settled in Amazon cross-border e-commerce platform
This year, the company continued to actively expand overseas markets and boldly try to develop multi-channel e-commerce business. Based on the excellence of existing e-commerce platforms such as tmall and JD flagship store, at the beginning of 2021, Tianlong opened Amazon North America site to develop the North American market and lay a solid foundation for the future development of the enterprise by leveraging the new blue ocean of cross-border e-commerce.
The cross-border e-commerce operation team of Tianlong foreign trade department is composed of a group of young teams with vitality, passion and dreams after 80 and 90. With the joint efforts of our team, Tianlong has achieved good US dollar sales in just one year since it settled in Amazon cross-border e-commerce.
Participated in the 130th Canton Fair
The five-day 130th China Import and Export Commodities Fair (hereinafter referred to as "Canton Fair") was held online and offline from October 15 to 19, 2021. This is the first time that offline exhibitions have been resumed since the epidemic, and the first time that "Online + offline" integration has been adopted to hold a Canton Fair. At the 130th Canton Fair this year, Tianlong group exhibited many products such as pond, luxq1 professional competition ball, tennis racket, ball bag, plate tennis racket and so on.
This year, the company established a good brand image and high market popularity in the international market by establishing a stable cooperative relationship with international well-known enterprises. In the future, the company will actively leverage the needs of potential customers through the existing high-quality customer resources.
Responsibility and responsibility
Tianlong Group joined hands with Zhejiang tennis team to set up a total bonus of 1.5 million to motivate players
At the departure ceremony, in order to encourage players to create good results and further improve the competitive level of tennis in Zhejiang Province, Zhejiang Tianlong Group Co., Ltd. and Zhejiang tennis team established a medal incentive mechanism of "tennis competition of the 14th National Games in 2021" with a total bonus of 1.5 million yuan to stimulate the fighting spirit of participating athletes.
▲Tianlong Group was invited to participate in the expedition ceremony
Continue to promote tennis into the campus
"If the youth is strong, China will be strong, and if the National Games are prosperous, sports will be prosperous". In order to promote the development and popularization of Campus Tennis, teloon Tianlong has been trying to transfer the "healthy and happy" tennis sport to children at home and abroad.
▲
In 2021, it participated in the economic development zone of Suining City, Sichuan Province
"Tennis on campus" activity of Xinqiao primary school
Enable new spokesperson
Zhu Aiwen: teloon brand spokesperson makes a brilliant debut
Teloon brand spokesperson matrix has always been dominated by tennis stars and professional athletes. In 2021, Zhu Aiwen, a professional tennis player, was chosen as the spokesman for the brand of teloon because of her beautiful and generous image and professional and excellent technical strength, which met the internal requirements of "health + happiness + strength" of the brand of teloon, and showed teloon Tianlong's determination to build an international and younger brand.
Care for employees
Love employees, promote harmony and carry forward Tianlong culture
Build a green factory
Protect the environment and build a green factory
This year, we adhered to green development, grasped the transformation direction of "green, reduction, quality improvement and efficiency enhancement", continuously improved production efficiency and reduced resource consumption by strengthening technological transformation, strictly controlled energy conservation and emission reduction indicators, and integrated the concept of green environmental protection into production and operation. We planted osmanthus trees and other landscaping plants in the factory. There are green belts around the plant, and osmanthus trees are planted around the green belts and green belts. Osmanthus blooms in late August every year, and the air of the whole factory is filled with osmanthus fragrance.
Full of honor
It was selected as "the top 30 enterprises in Longwan manufacturing industry with average benefit per mu"
08
Help events
The 14th games of the people's Republic of China
In 2004, Tianlong donated 120000 yuan to Li Ting and sun Tiantian, who won the women's doubles champion in Athens Olympic Games, and set up a 1 million grand prize for the Chinese tennis champion in 2008 Beijing Olympic Games.
▲"Teloon Tianlong tennis threading service" workshop of 2021 National Games
Professional finals of China Tennis Tour
▲TELOONBrand spokesperson Zhu Aiwen (right) in the competition
China Tennis Tour cta1000 Guangzhou Huangpu station
Tianlong for 2021 China Tennis Tour
Cta1000 Guangzhou Huangpu station provides match ball
Wu Yimin, a famous player of Zhejiang team, won the men's singles champion of cta1000 Guangzhou Huangpu station in 2021 China Tennis Tour
2020 China Tennis Tour cta1000 Guiyang station
Tianlong insists on quality first and will be with you for a long time
Hold the junior points ranking competition of Tianlong tennis elite training camp
In order to cultivate reserve tennis talents in Wenzhou, we jointly established "Tianlong tennis elite training camp" with kaihong in 2020. In 2021, on the premise of strictly implementing the epidemic prevention and control work, Tianlong tennis and kaihong sports jointly held the youth points ranking competition of Wenzhou Tianlong tennis elite training camp in 2021. This competition has three sub races and one finals throughout the year, with a total of four races.
"Tianlong Cup" Yantai sixth Tennis Club League
"Tianlong Kangfa Cup" China urban women's tennis match
Celebrate the 100th anniversary of the founding of the party and participate in the 2021 Qingdao healthy tennis series
Chen Xu was invited to attend the Shanghai citizen tennis Festival
The 2021 Shanghai City Amateur League citizens' tennis Festival, a brand characteristic event created by Shanghai Sports Bureau, was launched on May 30 at the CTP tennis club in the city. Chen Xu, chairman of the company, was honored to be invited to participate in the opening ceremony with guests such as the triple champion of the National Games and Chinese men's tennis player Wu Di. In addition, as an amateur tennis lover, Chen Xu also participated in the tennis match with the players of Tianlong tennis club to feel the tennis atmosphere in Shanghai.
Friendship forever! Hold the "dragon Cup" Jiushan Tennis Invitational Tournament
The teloon Tianlong Cup invitational tournament provided a platform for Wenzhou tennis players in the 1990s to exchange and learn from each other's skills. This game made Wenzhou tennis people spend an unforgettable Dragon Boat Festival holiday in the 1990s.
08
Leadership care
No. 1 Street leader high temperature condolences to Tianlong tennis workers
On the afternoon of August 3 this year, leaders such as secretary Zhu of Zhuangyuan street, Longwan District and trade union chairman Lin Yan came to Tianlong tennis to visit and sympathize with the workers fighting on the front line of high-temperature operation, and sent heatstroke prevention and cooling supplies. Li Guohua, deputy general manager of the company, Wang Yuyan, chairman of the trade union of the company, and relevant persons in charge of the office accompanied the condolences.
Leaders of Longwan District Federation of trade unions visited Tianlong tennis workers
On the afternoon of March 12, led by Ye Mingke, Secretary of the leading Party group and executive vice chairman of Longwan District Federation of trade unions of Wenzhou City, accompanied by Lin Yan, chairman of the trade union of Zhuangyuan street, he went into the production workshop of Zhejiang Tianlong tennis Co., Ltd. to visit and sympathize with the front-line employees fighting in the workshop, and gave the front-line employees shower gel, shampoo, hand sanitizer, washing powder, toothpaste Toothbrush and other life consolation products and consolation letters sent the care and warmth of the party, the government and trade union organizations to the hearts of employees, and improved their sense of acquisition and happiness.
Welcome new year's Day
On the arrival of new year's day in 2022, Chen Xu, chairman of Zhejiang Tianlong tennis Co., Ltd., together with all the staff, extended his heartfelt thanks and best wishes to leaders, colleagues and friends from all walks of life who have always cared about and supported the development of Tianlong teloon brand. I wish you all:
Safe and healthy, happy New Year's Day!
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