Create a national and world Tianlong sports brand
The Canton Fair, known as "China's No. 1 Exhibition", is the "barometer" and "weathervane" of China's foreign trade. On October 31, 2019, Wang Zhongqi, Chairman of the China Chamber of Commerce for Import and Export of Light Industrial Arts and Crafts, and other leaders visited the booth of Zhejiang Tianlong Group Co., Ltd. (Tianlong Tennis) in the third phase of the 126th Autumn Canton Fair for investigation and guidance.
Tianlong Tennis Deputy General Manager Li Guohua and the person in charge of the Foreign Trade Department received Chairman Wang Zhongqi and his party. Li Guohua introduced that Tianlong Tennis attaches great importance to and cherishes the "external window" of the Canton Fair. Since Tianlong was founded in 1988, it has participated in the exhibition for more than 30 years. The main products on this exhibition are tennis, tennis rackets and other sports products. Tianlong products have passed the International Tennis Federation. "ITF certification" and the Australian Tennis Association certification. It has been tested by ITF as an international professional game ball. Its advantages such as being selected as the official Davis Cup game ball in 2019 have attracted the attention of a large number of foreign businessmen, and foreign businessmen have stopped to negotiate. Ask about product performance and specific prices. At the same time, with the help of the Canton Fair, it will further promote the internationalization strategy of Tianlong TELOON brand.
In overseas markets, Tianlong brand products have been exported to more than 60 countries and regions including the United States, Singapore, Australia, India, Canada, and Russia. With the continuous launch of Tianlong's new technologies and products, as well as the organization and sponsorship of various tennis tournaments, the influence of Tianlong's brand has reached a new level. And Tianlong will take advantage of the “East Wind” of the Belt and Road Initiative to continue to implement an international strategy and actively explore overseas markets.
During the research, Chairman Wang Zhongqi was very interested in Tianlong brand products and asked about the export situation of tennis products, materials and craftsmanship, etc. For Tianlong Tennis, he sponsored various international and domestic professional tournaments, amateur tournaments, college tournaments, youth tournaments and other tennis events. The vigorous promotion of the development of China's tennis sports has been highly affirmed, and Tianlong Tennis has been encouraged to accelerate the pace of international market development and continuously increase its market share.
